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OUR REVIEWS

Great websites. Happy customers. Read some of our 5 star reviews.

Mark Atkinson

We needed a website that was clean, functional and easy to navigate. We had our own clear idea of the kind of structure we needed based on our business. Cotswold Web were quick to understand this and added their own website development expertise to our complete satisfaction. They closely communicated with us right through the process, delivering the live site with the right outcome.

MA COPYWRITING

Megan Ballantyne

TAP CO.

Great service from Nat and the team at Cotswold Web. They understood our business needs from the off and have created an incredible site that we are really pleased with. Our brief was to create an attractive website that would start generating business right away. We have found that in the short time the site has been up and running the number of business leads we are generating has increased significantly. Thank you Cotswold web!

Karen Dyer

VAUGHAN BROTHERS

Fantastic service from start to finish. Cotswold Web understood the brief from the start and developed an amazing site that we are more than happy with. Communication was easy and efficient through the Trello platform and their creativity was excellent, from developing the company logo through to the overall look and feel of the website. Follow up and admin training was also easy to follow and very efficient. Overall the team are very friendly and creatively skilled.

Mark Atkinson

MA COPYWRITING

We needed a website that was clean, functional and easy to navigate. We had our own clear idea of the kind of structure we needed based on our business. Cotswold Web were quick to understand this and added their own website development expertise to our complete satisfaction. They closely communicated with us right through the process, delivering the live site with the right outcome.

Edward Cope

West Country Marquees

Superb. Richard and the team helped to set up our website for the business which looks very professional and is set up perfectly to deal with enquiries. We have had a number of enquiries and jobs as a result of the website and the enquiry set up with feedback from our customers to the professional look of the website which is great. Thanks to all that have helped.

Robert Lanchbury-Thomas

Patrico Ltd

Cotswold Web have been absolutely brilliant from the start. Our new website built and managed by them has been a revelation compared to our old one. They revamped the look and functionality for us and it has been built in such a way as to make it easy for us to update things in a simple fashion. They provide ample training in the new platform so that we are now in control over the content as much as possible and they are attentive in dispensing their expertise when it comes to more complex matters. I can't recommend them highly enough.

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ADVICE

Business Tips & Resources.

13 Mar, 2024
Heading 1 The best way to drive traffic to your website for most businesses is through search engines, so it is essential to secure a prominent position on a Search Engine Results Page (SERP). The two ways to do this are through search engine optimisation (SEO) and pay-per-click (PPC) advertising. The two options offer a different approach to generating leads and sales. Depending on what you are looking to achieve, either PPC or SEO might be better at reaching your business goals. With PPC, businesses bid on relevant keywords to appear as a sponsored link at the top of SERPs. When visitors search for those keywords, the ad will be displayed in the sponsored results section. A business only pays for the ad if the link is clicked. The most popular ads are Google Ads, but advertising on Facebook, LinkedIn (ADD LINK - Why you need LinkedIn paid ads for your business (cotswoldweb.co.uk)) (ADD LINK - Facebook Ads: Measure your conversions! (cotswoldweb.co.uk)) or other social media can be just as effective, depending on your own target audience. SEO is a long-term strategy to generate clicks without having to pay for them directly. It is about optimising your website content around relevant target keywords to convince a search engine that your business is a leading authority on a particular subject. Here we will discuss the pros and cons of each, and which delivers the better return on investment (ROI) for your marketing budget. One way to help you make a decision on which is the best option for your business is to check out the competition. They are targeting the same audience as you, so you can learn from their successes and their failures. If your competitors are investing heavily in PPC, it could indicate it would work well for your business too. And on the flipside, if they are ranking well in search results, investing in SEO could be the way forward. 
by Cotswold Web 14 Feb, 2024
Heading 1 LinkedIn might not be the first platform you think about for advertising your business. But if you’re looking for business-to-business (B2B) sales, you shouldn’t ignore LinkedIn’s paid ads. Most online advertising is geared towards business-to-consumer (B2C) businesses. In B2C, you can rely on mass advertising and big audiences. But B2B is all about being more focused on finding the right people. LinkedIn has an audience of 850 million professionals. They are potential customers for your B2B business. (For comparison, there are just over 3 billion Facebook users, but the demographic of Facebook is much more mixed, and its advertising is far more relevant than to a B2C audience.) While your own (or your company’s) LinkedIn profile might be active, your posts will only reach your direct connections. If direct connections comment on or share your post, it might then reach second- or third-degree connections. But it’s not going to reach even a fraction of the audience you want to target. Using paid ads on LinkedIn will take your reach way beyond your organic following. B2B buying has a much longer lead time than B2C. According to LinkedIn, the average B2B sales cycle is six to nine months. Advertising in the B2B sector is about building long-term relationships. And LinkedIn helps you to do that. LinkedIn says it helps businesses to ‘Target the professionals you care about’ and ‘Reach a qualified audience with sophisticated B2B targeting’. According to its own data: 180 million senior-level influencers are on LinkedIn Four out of five LinkedIn members drive business decisions LinkedIn audiences are six times more likely to convert LinkedIn’s audience has double the buying power of the average web audience 40% of B2B marketers see LinkedIn as the most effective channel for driving high quality leads LinkedIn has a ready-made audience of professionals, a variety of ad types and the right data to help you target your advertising to reach the right audience. LinkedIn’s audience data is what it calls ‘deep zero-party data’. In other words, the data has been provided by LinkedIn members themselves – so it is trustworthy, accurate and frequently updated. This means your ads can be targeted at a very specific audience.
by Cotswold Web 06 Dec, 2023
Heading 1 Facebook Ads are a very effective form of advertising for many businesses. But how effective? If you don’t measure your conversions, you really can’t be sure, as you will have no idea how good your return on investment (ROI) is. How to advertise on Facebook in 2021 (cotswoldweb.co.uk) By focusing on conversions, you can ensure you are reaching the right audience and measure your ROI to ensure you’re not paying more for a conversion than you should. First things first – what is a conversion? A conversion is when an ad achieves its purpose. It is an action or event which is part of a customer journey. Different businesses will have different actions which they class as conversions. The most obvious conversion is a sale, but it could also be booking a call, filling in an enquiry form or signing up for a subscription. You can track a huge number of metrics through Facebook Ads Manager (also known as Meta Ads Manager), so it is important to focus on the ones which are most relevant to your business and what you want to achieve. If the only conversion you are interested in is purchases, there is no point in tracking any other form of conversion.
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