Selling jewellery online is an increasingly competitive environment. With sites such as Etsy, Folksy and eBay it means that there are many more channels available than the traditional ones and within those sites the range of style, quality and design is huge. So how do you stand out? How do you market yourself effectively when running a small business?
Keep Your Own Shop Online (with social media links)
Ideally, you will have your own bespoke website. Link it to as many other sites as you like (Pinterest, Etsy, Facebook, Twitter, Instagram) but ultimately by having your own site – you own your own shop. It means you're not beholden to changing fashions or commissions. Play around with the latest social app, but always link it back to your online store.
Create A Bespoke Style For Your Webshop
At Cotswold Web Services we’re gaining a bit of a track record in this area. We started in April 2013 with Francesca Rossi Designs who produce a wide range of individually hand crafted jewellery for women and children. As well as supplying other store fronts on the high street and online, Francesca Rossi wanted to have their own ‘shop front’ and it was a good decision. Their business has taken off since the launching their webshop.
Contemporary jewellery designer Corrine Hamak followed shortly afterwards in May 2014, Corrine has had an international upbringing and studied at St Martins School of Art before finally settling on jewellery design. Her items reflect her wide experience of different cultures and the website displays the stunning pieces. Bridget Wheatly is another designer we worked with earlier this year, Bridget has a love of nature and shiny things which lead to a thriving business in the jewellery industry. She is now based in Oxford and finds her website invaluable as her shop to the wider world.
Open Your Designs To An International (and Famous) Market
Last but by no means least, Mirabelle Jewellery went online with a website we designed for them in October 2014, their revenue shot up the minute the Duchess of Cambridge was spotted wearing a piece of their jewellery and of course, they trade on that patronage!
At Cotswold Web Services, we acknowledge it is a hugely difficult market to crack – but we hope we can help you make your way towards that by producing a stunning online shop. Please call us today if you’d like to get your jewellery business online.
It’s just six months until the biggest piece of European data protection legislation in 20 years is introduced in the UK. And it will affect us all. We know that lots of our customers are already preparing for the General Data Protection Regulation (GDPR) and as a web design agency we are too.
But are you ready for GDPR?
What is GDPR?
In the wake of breaches of personal data, affecting companies of all sizes, and the rise in online crime, GDPR will place greater restrictions on what personal data companies can hold.
It gives people more control over their own data held by companies. They will have the right to access, correct or delete any personal information a company has stored. People need to give their explicit consent for their data to be used and companies will then need to save this consent.
Will it affect my business?
If you are a company operating within the EU (this applies in the UK regardless of Brexit) which handles or stores any personal information, these new rules will apply to you. It doesn’t matter what sector you work in or if you are a multi-national or a one-man band, you need to comply.
So if you email customers or potential customers as part of your marketing, they now need to agree to your emails before you send them. This is likely to mean you have a smaller email list to work from and may have to work harder or differently to generate sales leads.
As web designers, we have responsibilities not just to our own company, but to our customers. We have to make sure your website meets the requirements of GDPR before you sign it off and it goes live. That’s why, if you have any concerns, it makes sense to work with a responsible and forward-thinking company like Cotswold Web to make sure your website is compliant with GDPR.
What if we don’t comply?
The penalties for non-compliance are severe – up to 4% of a company’s annual turnover, or 20 million euros, whichever is higher. You don’t need us to tell you that that sort of figure could be enough to wipe some businesses out altogether.
What do we need to do now?
With around six months until the implementation date of 25th May 2018, now is the time to take steps to ensure you have everything in order ready for GDPR.
The first step is to understand exactly what data you hold, where you hold it and who has access to it. Employees at all levels who use customers’ personal data need to understand the new rules and exactly what they mean for the company. Ignorance is no defence.
Once you know what data you do hold, the next step is to update your data protection policies in the light of the new regulations. This should include a system on dealing with any breaches, which must be reported within 72 hours under the new legislation. Companies should have a data protection officer, who has an understanding of data across the business.
GDPR may seem like a huge task right now, but non-compliance is not an option. You need to ensure the long-term safety of not only your business, but your clients’ personal information.
You’ve still got time to get your systems in order and the sooner you get to work on it, the sooner you will be protected.
If you need any support with GDPR compliance, please talk to us about how we can help.
Helping businesses create a strong online presence is something we think we’re rather good at, and this was recognised by Kirsty Muir, one of the founders of Business & Innovation Magazine at NK Media Ltd in Cirencester.
Business & Innovation Magazine is a print and online resource for businesses in the South-West region, covering Gloucestershire, Oxfordshire, North Wiltshire, Warwickshire and Worcestershire. Its aim is to get businesses networking to make best use of local resources and expertise while also supporting the region’s economy.
Kirsty approached us to create and maintain their new website . The brief was to present Business & Innovation Magazine as the best business magazine online, as well as in print.
We were inspired by both Kirsty's and Nicky's enthusiasm for getting local businesses working better together and we created a website that looks professional but also has a fresh and fun edge. We love creating new websites for all our clients, but there’s something about working for a new start-up that is just so exciting.
The magazine has lots going on to interest all kinds of businesses. Why not take a look at the website, or even sign up for the print magazine, which at just £28 a year is fantastic value for money?