Create an outstanding website for every visitor

Cotswold Web • 26 July 2018

Your standard, successful website is made from a blend of beautiful design, clearly written content and a well-thought-out conversion funnel. 


And all of that’s great, but who wants to just be ‘standard,’ when you can be so much more? 


To maximize your website’s potential as a customer-conversion machine, you need to create a visitor experience that is highly engaging and speaks directly to your potential customers’ needs.

We deliver professional, high-quality websites for our clients that evoke emotion and improve interaction. Simply put, our design work delivers real, measurable results.

Our state-of-the-art features are proven to increase search engine ranking, boost sales, and deliver a better overall experience across every device type.


A laptop a phone and a tablet are on a table


One Website That Works On Desktop, Tablet and Mobile

Traditional desktop-only sites simply won’t cut it anymore. One study from comScore found that 49 percent of digital media time is spent on mobile devices, with tablets accounting for an additional 12 percent. With just 31 percent of time left over for desktop devices, it becomes clear that websites should be built mobile-friendly, tablet-friendly, and desktop-friendly. That’s why we employ what’s called responsive web design.

Traditionally, responsive design means stretching and shrinking your site to fit different screen sizes. However, we take it a step further by tailoring different features for different devices as well. For example, a Click-to-Call button will appear on a mobile device, but not a tablet or desktop. 

The experience and the needs of a visitor can greatly differ between a mobile and desktop device, and we make sure that our content and designs consistently reflect that.


A computer monitor with a website on it and a laptop

Website Personalization

Normally, the web is a uniform experience—every visitor gets the same experience on a website as the next guy. But over the past few years, large enterprises like Amazon have used a strategy of website personalization to boost their conversion rate. This is because creating a one-to-one visitor experience speaks directly to a potential customer and their needs.

However, we don’t think this technology should be reserved for companies with vast budgets and endless resources. So, we’ve developed a way to offer this kind advanced customer-conversion technology to small business owners like you.


A laptop computer is sitting on a desk next to a cup of coffee and a mouse.

Stats on Website Personalization

There’s a few statistics that show how much web personalization can help the success of your website.
  • Nearly three in four (74 percent) online consumers get frustrated with websites when the content that’s displayed, such as offers or promotions, has nothing to do with their interests.
  • In-house marketers who personalize their customers’ web experiences see an average of 19 percent uplift in sales.

Our agency can create a dynamic website that changes based off user’s behaviour such as visit history, proximity to your business, time of day/week/month, device type, etc., that adapts its content to deliver a tailored experience with business-driving features that increase conversions.

Website personalization truly is the next great frontier in web design.

A laptop computer is sitting on a desk next to a cup of coffee.

Better Search Engine Optimization (SEO)

No matter how big or small your website is, SEO is one of the most powerful tools available. Search engine optimization relates to how well your site does in search rankings on sites like Google and Bing. The higher your site climbs in rankings, the more likely it will gain new traffic, visits and customers.

Knowing this, we employ the best of the best SEO practices on all of our sites to get our clients the most traffic possible. We accomplish by highly targeting certain keywords and optimizing the structure of your site to be the most Google- and Bing-friendly it can be.

Once again, this is where responsive design comes into play. The websites create are structured under one URL (e.g. www.examplesite.com ), which makes it easier for these search giants to find relevant information on your site that helps give you a boost in rankings. This is especially important for highly-valued mobile search traffic.


Currently, mobile devices are winning the battle for supremacy in local search, and these searchers are looking to take action. According to a study from Google, four out of five consumers conduct local searches on search engines and 88 percent of them are doing it on smartphones. What’s more, 50 percent of these people will visit a store within a day.

But we don't’ stop there. We’ll work hand-in-hand with your business to gain a full understanding of what we can do to develop a comprehensive SEO strategy that generates more traffic on every device.



A laptop , tablet , and phone are displayed on a pink background.


Business-Driving Features

Building a beautiful website is only half the battle—you also need a website that can perform. Here’s a list of our features that we can build into your site to increase conversion.


Site Widgets

Click-to-Call

Enables customers to call a business in one click from a mobile device.


Maps

Integrated with Google Maps, provides step-by-step directions to a brick-and-mortar location.


Multi-Location

For businesses across a region, provide a map for site visitors detailing each store location.


Online Scheduling

Available through vCita, enables customers to schedule appointments on desktop, tablet and mobile.


Coupons

Put coupons into the hands of customers by dragging and dropping them onto a site. Control the amount of the discount, duration of coupon, etc.


Restaurant Menu 

The content from a menu of an existing restaurant website will be automatically imported when using this widget and laid out in a beautiful new format.


Business Hours

A crucial part of any website, this widget can be filled out manually or automatically imported from a website.


Contact Form

Drag and drop a Contact Form into a site to give customers an alternative way of reaching out.


Custom HTML

Add your own HTML/CSS/JavaScript to the page directly. Great for third-party integrations or adding custom code.


Click-to-Email

Provide visitors with the ability to directly email the small business that owns the website.


List

Create a list of anything from products to staff members using this widget.


A vase of flowers sits on a desk next to a laptop



Yelp Reviews

Displays your best reviews directly on a site to build a business’ credibility with potential customers.


Image Slider

Give visitors a swipeable image slider to view multiple images without taking up too much space on the site.


Photo Gallery

Include a photo gallery on any page. Provides a shadow box effect to focus the viewer on the image.


File Upload

Upload PDFs, spreadsheets and more.


Social Icons

Links to your social media pages are neatly arranged and can be dropped anywhere on a website.


YouTube Video

Embed any YouTube video by dragging this widget into place.


Twitter Feed

Keep visitors up to date by displaying a live Twitter feed.


Facebook Comments

Allows visitors to comment on a linked Facebook page without leaving the site.


Facebook Album

Add a photo gallery of images from your Facebook business page.


Facebook Like

Enables visitors to like a business’ Facebook page without leaving the site.


Share

Visitors can share the site on their social media networks simply by clicking on this icon.


WordPress Feed

Incorporate blog posts from WordPress directly on your site.



A computer monitor is on a desk next to a laptop


Superior Speed 

High-speed website performance isn’t a luxury for a great website—it’s a requirement. Not only do people expect a page to load quickly, but Google has indicated that pagespeed is a direct factor for SEO. Neither your customers nor Google has a second to spare waiting for a page to load, so pagespeed is one of our top priorities.

When we’re crafting our sites, we go through extreme lengths to ensure that we live up to the promise of a fast site, and we routinely test the speed of your site to double check that we maintain that standard. Here are a few ways we achieve the speeds demanded by both Google, Bing and your visitors:

  •  Optimized Images – Our images go through a process that generates a number of images in different sizes (to be delivered as needed to the device your visitor is using) and compresses them without losing quality.
  • Server Response Time – Sites hosted through our agency will display for your clients very quickly. We write our code and design our infrastructure specifically to this end.
  • Global CDN – To double-up on speed, we use a global CDN, so no matter where someone is trying to view your site from, the site load-time for them is just a few seconds.
  • Constant Testing – We routinely test our client’s site speed scores every to make sure your site speeds meet our standards.

    A laptop is open on a wooden table next to a cup of coffee

    Better Overall Experience

    So now you know the nuts and bolts of our website building process, and you have a better understanding of the features that we offer. But what all of this really comes down to is, at the end of the day, we want to help our clients be successful.


    Why Work With Us

    We’ve found the only way to accomplish all these goals to build a special relationship with our clients through a constant process of communication and feedback. If we’re going to carry out our promise of delivering a personal and incredible website experience to your potential customers, we also need to deliver a personal experience to you.


    Find out more about the incredible companies we work with here and contact us to see how we can help with your website.

    More Posts.

    A man is pointing at a group of people with a marker.

    Content Marketing Success: 8 Proven Strategies for Small Businesses

    by Richard Jaques • 26 March 2025
    In today's digital landscape, effective content marketing can be the key differentiator for small businesses striving to stand out. As consumers increasingly turn to online platforms for information, brands must engage their audiences through valuable content that resonates with their needs. Understanding the nuances of content marketing is crucial; it encompasses various strategies designed to attract, inform, and delight customers while ultimately driving sales. From developing engaging customer personas to measuring success through specific metrics, small businesses have an incredible opportunity to refine their marketing approach. This article explores eight proven strategies that can lead to content marketing success for small businesses, equipping you with the tools necessary to create impactful and sustainable marketing efforts. 1. Understanding the Importance of Content Marketing Content marketing is vital for small businesses. It helps connect them with their target audience, builds brand awareness, and drives organic traffic. A well thought out content marketing strategy lets small businesses compete with larger companies by using cost effective methods. Regularly sharing valuable content can position a business as an expert in its field. This fosters trust and encourages potential customers to seek their services. Documenting your content strategy also increases the chances of seeing your marketing efforts as effective, allowing a higher allocation of budget toward content marketing. Creating a diverse range of content types is key. Here are some content formats to consider: Blog Posts Social Media Posts Email Marketing Visual Content Developing a strategic content plan helps business owners carve out unique market spaces. Establishing clear business goals and using tools like Google Analytics to gauge conversion rates can refine your approach. Below is a quick checklist for effective content marketing: Know your target audience Set SMART goals Use a content calendar Perform a content audit By focusing on these elements, small businesses can enhance their content marketing efforts and achieve growth. 2. Developing Customer Personas for Targeted Engagement To create targeted content, small business owners should develop detailed buyer personas. These personas are fictional versions of ideal customers, including demographic and psychographic details. Tools like Google Analytics and social media insights provide valuable data to shape these personas, making them more accurate. Understanding your target audience through buyer personas is key. It allows content marketers to tailor pieces of content that address specific needs and challenges. This approach boosts engagement and builds trust with potential customers. It is often necessary to have multiple personas to cater to various products, services, or customer segments. Each persona reflects different motivations and interactions with your brand at various stages of the customer journey. Here's how you can develop them: Collect Data: Use surveys, Google Analytics, and social media insights. Analyse: Determine the needs, interests, and behaviours of your audience. Create Multiple Personas: Define different segments based on your findings. Tailor Content: Use the personas to guide your content marketing efforts. Effective personas lead to a successful content marketing strategy, enhancing your business goals with every piece of content created. 3. Crafting a Comprehensive Content Plan Creating a successful content plan is key for small business owners. It acts as a guide to align all your content marketing efforts with your business goals. Here’s how you can craft a comprehensive content plan: Identify Key Topic Areas: Focus on subjects relevant to your target audience. This ensures you create valuable content that speaks directly to potential customers. Choose Content Types: Use a mix of blog posts, infographics, and videos. Different content formats can help engage various segments of your market. Plan Distribution Channels: Decide where to share your content. Consider social media posts, email marketing, and your website for maximum reach. Set Calls to Action: Encourage your audience to take the next step. This could be signing up for a newsletter or visiting a product page. Utilise a Content Calendar: This keeps your content marketing strategy organised and consistent, minimising missed opportunities. Analyse Metrics: Use Google Analytics to track conversion rates, engagement, and content performance. Including these elements in your content plan aligns with the fact that structured strategies significantly boost success rates. Regular content audits refine this strategy further, ensuring continued engagement and growth .
    A close up of a blue laptop keyboard with white keys

    2025 Content Marketing: Tips, Statistics, and Strategies for Success

    by Richard Jaques • 13 March 2025
    This article will delve into the strategies, statistics, and tips that will define successful content marketing efforts in the coming years
    A magnifying glass with the word seo on it

    Advanced keyword research: Going beyond the basics

    11 March 2025
    Today, SEO is about far more than stuffing your website with keywords. Google and the other search engines are wise to this tactic and have moved on from it.
    A woman is sitting at a desk using a laptop computer.

    The role of user experience (UX) in SEO success

    20 January 2025
    While different disciplines, UX is becoming increasingly important to SEO success. It isn’t a direct ranking factor in SEO,
    silhouette of a person against a backdrop of computer text

    The impact of AI on SEO: How to stay competitive in the age of algorithms

    19 November 2024
    Heading 1 Artificial intelligence (AI) has had a huge impact in many areas of life and SEO is no exception. While it has made online searches easier for consumers, keeping up with it and staying ahead as a business can be challenging. As Google integrates advanced AI into its search results, businesses must rethink their SEO strategies. Understanding the future of SEO in the context of AI is essential to appear high on search rankings and remain competitive. Traditionally, search engine optimisation (SEO) has relied largely on keyword optimisation and link building. If you sell garden products, you would make sure the phrase ‘garden products’ was used frequently throughout your website. You would also look to get some links back to your site from other websites – maybe other businesses in your local area or in a complementary sector. These traditional SEO methods are becoming less effective. AI means search engines like Google and Bing have become better at understanding the intent behind a search, through machine learning algorithms analysing huge quantities of data, as well as natural language processing. Natural language processing doesn’t just understand the words in a query, it understands the context and intent behind it. AI can even understand synonyms, slang and regional variation in language! When someone searches for something online, AI can analyse, interpret and predict their behaviour. So businesses have to adapt their SEO strategies to changing algorithms to stay competitive. You need to have a deeper understanding of your target audience and produce content which meets their needs and answers their queries. It is about providing the best answer to the questions your audience is asking, because AI algorithms are skilled at recognising content which meets the search intent of users and provides value. This means that content which is designed to meet specific needs, answer questions and provide the solutions to problems is more likely to rank higher in searches. AI algorithms will prioritise content which resonates with users on a human level – with every paragraph adding more value and depth. This aligns with AI’s preference for content which engages and informs – and also helps build a stronger connection with your target audience. In addition, AI is making voice searches (e.g. Alexa) much more effective. Voice searches tend to use more words than online searches e.g. ‘find me healthy snacks for pre-school children’ rather than just typing ‘healthy snacks’ into Google with no context. This aspect of AI will continue to grow in importance and become even more widely used.
    SEO Audit by Cotswold Web Cheltenham

    Conducting an SEO audit: Improving your website’s performance

    by Cotswold Web • 1 October 2024
    An SEO audit is a way to evaluate how well your website is optimised for search engines