The Fine Cotton Company is a luxury brand specialising in beautiful bedding and linen, exquisite towels and bath robes, and some lovely little extras, selling to both retail and wholesale customers. A large percentage of sales go through their eCommerce channel so having a stunning, powerful website that converts is integral to the business.
We were approached by The Fine Cotton Company at a pivotal moment - they had a successful online brand and were generating a lot of sales through their current website, however the business had reached a point where it was ready to move up to the next level.
The brief was to produce a completely fresh bespoke design for the website to be built into our powerful eCommerce platform. This included a lot of important bespoke functionality on the existing website that we needed to either reproduce or, where possible, improve upon. We also needed to migrate the large number of categories and products over from the existing site to make the transition as seamless as possible, as well as ensuring that everything was covered from an SEO perspective. Once all of this had been achieved the ongoing brief was to help the business grow online.