fine cotton company

THE FINE COTTON COMPANY.

A premium eCommerce site for a premium brand
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The Fine Cotton Company is a luxury brand specialising in beautiful bedding and linen, exquisite towels and bath robes, and some lovely little extras, selling to both retail and wholesale customers. A large percentage of sales go through their eCommerce channel so having a stunning, powerful website that converts is integral to the business.


We were approached by The Fine Cotton Company at a pivotal moment - they had a successful online brand and were generating a lot of sales through their current website, however the business had reached a point where it was ready to move up to the next level.

The brief was to produce a completely fresh bespoke design for the website to be built into our powerful eCommerce platform. This included a lot of important bespoke functionality on the existing website that we needed to either reproduce or, where possible, improve upon. We also needed to migrate the large number of categories and products over from the existing site to make the transition as seamless as possible, as well as ensuring that everything was covered from an SEO perspective. Once all of this had been achieved the ongoing brief was to help the business grow online.
 
Website design on iMac
The first part of the project was to produce a stunning new design based on the current branding guidelines. We took time to look at their current website to get an understanding of how the business worked and identify areas where they were performing well in as well as areas that needed work. We worked closely with The Fine Cotton Company throughout the whole design process, using their knowledge of the business and our knowledge of eCommerce to perfect the design.
 
Website design on iPad Portrait
As with many eCommerce sites, a large percentage of traffic was coming through tablets and smartphones so ensuring that the website was optimised for all devices was key.

The previous website was not responsive which meant that a lot of potential sales were being lost - indeed when we analysed the statistics after the new site went live we saw a dramatic increase in the number or orders though mobile devices.
 
Website design on iPhone
Website design on iPhone
Website design on iPhone

READY TO BEGIN?

Why choose us?

We love what we do and we’re very good at it. By collaborating with us, you’ll not only get to work with access to the latest cutting-edge technology, you can also take advantage of 25+ years of collective project management and marketing experience.

We’ve worked on projects of all shapes and sizes, ranging from start-ups to sites turning over millions and everything in between. We know the pitfalls and we know how to make a business successful online.

Ultimately, having our team of experienced online maestros by your side means you can get on with the more important aspects of running your business.
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