Why you should use ThriveCart for services, memberships, B2B and high value products

Cotswold Web • Jul 21, 2020

As an online business, you know how much work goes into attracting visitors to your site and turning them into customers. 

After all that work, you really don’t want to lose them at the last minute because of a weak link in your sales funnel.


Many companies are losing 40% of sales at checkout, because customers are encountering a badly designed, confusing or even downright scary checkout page.


ThriveCart doesn’t just improve your basket and checkout to prevent these lost sales, it can actually boost sales by persuading customers to buy more from you at the last minute.

ThriveCart isn’t the sort of online shopping basket we are used to seeing on Amazon and most shopping sites. You don’t add clothes and gadgets to a ThriveCart basket. Instead, it focuses on offering one core product or solution to your target audience.

Here we will look at all the advantages of ThriveCart for your business, and touch on the businesses it won’t work for. 

We will look at how it boosts sales, its ease of use and its value compared to competitors like SamCart and ClickFunnels.

At the end, we’re sure you will agree with us that ThriveCart is the way forward for businesses selling services, memberships, B2B and high value physical products. 


Who needs ThriveCart?

ThriveCart will work for you, if you are selling:



  • Online courses or digital products like ebooks – works seamlessly with a course or membership platform and the bump and upsell offers are perfect for online courses


  • Memberships, subscriptions or recurring products – supports whatever pricing plans you want to use, including one-off payments, regular payments (weekly, monthly, annually etc), free trials and even pay your own price


  • Coaching or consultancy services – easy to collect payments and choice of different payment models


  • Some high value physical products – range of payment options and can collect delivery information, names and phone numbers


  • SAAS


  • Software


  • Events


There are many advantages to ThriveCart if you are selling products or service in these areas. It is easy to set up, with no knowledge of coding needed, and it is easy for your customers to use. It integrates with lots of payment platforms, including Apple Pay, PayPal and Google Pay for a seamless billing experience.



ThriveCart also integrates with software you are already using on your site – from your email marketing platform to membership platforms and Wordpress CMS platforms. Just some of the software it will integrate with includes AWeber, MailChimp, HubSpot and Zapier. It will even work with Shopify.




Upsell and downsell

One thing which really sets ThriveCart apart, is the way it helps you to upsell using profit-boosting ‘bump offers’ – a quick add-on purchase offered to customers right on the checkout page.


These are quick and easy to set up and proven to boost profits with minimal effort.


40% of customers buying online through ThriveCart have bought something extra with a bump offer – adding thousands of pounds of extra profits for businesses.



Related to the bump offers, ThriveCart also offers one-click upsell, allowing customers to add more products or services to their orders without having to add their card details again.

And if your prospective customers still aren’t buying, ThriveCart offers a downsell option – a special discount to customers who haven’t clicked the ‘buy’ button.


This allows you to eliminate every last possible objection a prospective customer may have and cut your lost sales significantly.



It’s important to say that ThriveCart isn’t for everyone. As we have already mentioned, it isn’t a traditional online shopping basket. It doesn’t work for high volume consumer products, because there is no function for extra information like sizes or colour of clothing. For more typical physical products, it is best to stick with standard ecommerce software like Shopify.



ThriveCart is exceptionally good value for money.

At the time of writing, it is priced at $495 (approximately £392) for lifetime access. There have been rumours for a long time that it will be switching to a monthly payment of $97 per month, but that has yet to happen. If you pay the $495 and you are not happy (very unlikely!), you can get a full refund within 30 days.


Compare ThriveCart’s pricing with closest rival SamCart, which costs $49 per month for its most basic package (although the majority of businesses will opt for its $99 per month option). ClickFunnels has more functionality than ThriveCart (its checkout function is just a part of it), but it costs $99 per month for its basic package and $297 per month for its top of the range package.



Taking into account the pricing, the functionality and ease of use of ThriveCart, it really should be your number one choice for selling services, memberships, B2B, SAAS and high value physical products online.


More Posts.

13 Mar, 2024
Heading 1 The best way to drive traffic to your website for most businesses is through search engines, so it is essential to secure a prominent position on a Search Engine Results Page (SERP). The two ways to do this are through search engine optimisation (SEO) and pay-per-click (PPC) advertising. The two options offer a different approach to generating leads and sales. Depending on what you are looking to achieve, either PPC or SEO might be better at reaching your business goals. With PPC, businesses bid on relevant keywords to appear as a sponsored link at the top of SERPs. When visitors search for those keywords, the ad will be displayed in the sponsored results section. A business only pays for the ad if the link is clicked. The most popular ads are Google Ads, but advertising on Facebook, LinkedIn (ADD LINK - Why you need LinkedIn paid ads for your business (cotswoldweb.co.uk)) (ADD LINK - Facebook Ads: Measure your conversions! (cotswoldweb.co.uk)) or other social media can be just as effective, depending on your own target audience. SEO is a long-term strategy to generate clicks without having to pay for them directly. It is about optimising your website content around relevant target keywords to convince a search engine that your business is a leading authority on a particular subject. Here we will discuss the pros and cons of each, and which delivers the better return on investment (ROI) for your marketing budget. One way to help you make a decision on which is the best option for your business is to check out the competition. They are targeting the same audience as you, so you can learn from their successes and their failures. If your competitors are investing heavily in PPC, it could indicate it would work well for your business too. And on the flipside, if they are ranking well in search results, investing in SEO could be the way forward. 
by Cotswold Web 14 Feb, 2024
Heading 1 LinkedIn might not be the first platform you think about for advertising your business. But if you’re looking for business-to-business (B2B) sales, you shouldn’t ignore LinkedIn’s paid ads. Most online advertising is geared towards business-to-consumer (B2C) businesses. In B2C, you can rely on mass advertising and big audiences. But B2B is all about being more focused on finding the right people. LinkedIn has an audience of 850 million professionals. They are potential customers for your B2B business. (For comparison, there are just over 3 billion Facebook users, but the demographic of Facebook is much more mixed, and its advertising is far more relevant than to a B2C audience.) While your own (or your company’s) LinkedIn profile might be active, your posts will only reach your direct connections. If direct connections comment on or share your post, it might then reach second- or third-degree connections. But it’s not going to reach even a fraction of the audience you want to target. Using paid ads on LinkedIn will take your reach way beyond your organic following. B2B buying has a much longer lead time than B2C. According to LinkedIn, the average B2B sales cycle is six to nine months. Advertising in the B2B sector is about building long-term relationships. And LinkedIn helps you to do that. LinkedIn says it helps businesses to ‘Target the professionals you care about’ and ‘Reach a qualified audience with sophisticated B2B targeting’. According to its own data: 180 million senior-level influencers are on LinkedIn Four out of five LinkedIn members drive business decisions LinkedIn audiences are six times more likely to convert LinkedIn’s audience has double the buying power of the average web audience 40% of B2B marketers see LinkedIn as the most effective channel for driving high quality leads LinkedIn has a ready-made audience of professionals, a variety of ad types and the right data to help you target your advertising to reach the right audience. LinkedIn’s audience data is what it calls ‘deep zero-party data’. In other words, the data has been provided by LinkedIn members themselves – so it is trustworthy, accurate and frequently updated. This means your ads can be targeted at a very specific audience.
by Cotswold Web 06 Dec, 2023
Heading 1 Facebook Ads are a very effective form of advertising for many businesses. But how effective? If you don’t measure your conversions, you really can’t be sure, as you will have no idea how good your return on investment (ROI) is. How to advertise on Facebook in 2021 (cotswoldweb.co.uk) By focusing on conversions, you can ensure you are reaching the right audience and measure your ROI to ensure you’re not paying more for a conversion than you should. First things first – what is a conversion? A conversion is when an ad achieves its purpose. It is an action or event which is part of a customer journey. Different businesses will have different actions which they class as conversions. The most obvious conversion is a sale, but it could also be booking a call, filling in an enquiry form or signing up for a subscription. You can track a huge number of metrics through Facebook Ads Manager (also known as Meta Ads Manager), so it is important to focus on the ones which are most relevant to your business and what you want to achieve. If the only conversion you are interested in is purchases, there is no point in tracking any other form of conversion.
by Cotswold Web 18 Oct, 2023
Heading 1 You can invest as much time and money as you like into Google Ads. But if you don’t measure conversions, you will have no idea how effective they are for your business and how good your return on investment (ROI) is. A conversion happens every time your ad achieves its purpose. This isn’t just a sale. In fact, for many business to business (B2B) companies, booking a call or a prospective customer filling in an enquiry form is an important conversion. As a business, you decide on what counts as a conversion depending on your own business goals. Each business will have its own higher value conversions, which won’t be the same as those of other businesses. It is essential to always measure these conversions. It is the one definitive way of checking whether your ads are leading to those meaningful actions you want potential customers to take.
by Cotswold Web 20 Sept, 2023
Heading 1 Using your website to promote your professional services business and sell to other businesses (business to business or B2B) is different from selling services direct to consumers (B2C). The cost involved for your customers is usually a lot higher than for consumer goods and services. Buying from another business is generally a big decision made over a longer period of time and often by a number of people. To compete in a competitive B2B marketplace, you need a clear and concise, fully responsive website, which can really showcase what you have to offer. Cotswold Web has worked on the website design of a variety of B2B professional services businesses from accountants to copywriting and IT services. Web design for B2B businesses is surprisingly cost effective and can make a real difference to your bottom line. Here are some of the fully responsive professional services business websites Cotswold Web has worked on…
Web design template
by Cotswold Web 21 Aug, 2023
Cotswold Web has worked on the website design of a variety of B2B businesses from wholesalers to contract electricians and even interior design for restaurants.
Share by: